Our time with #2 – Advance Auto Parts®

We know your industry. For five years, FKM was Agency of Record for Advance Auto Parts, which means we know the business of automotive replacement parts and accessories.

During our time with Advance, we created a distinctive, memorable campaign, “We're Ready in Advance,” which served as a rallying cry for store managers and employees alike. Same-store sales rose 3.1% the first year, 6.1% the next and 9.0% in the third year. The campaign earned a positive rating from 94% of respondents in copy tests.

Now we want to work with the leader in the category – AutoZone^®.