FKM created ads even the Pentagon noticed.

For the AAP 500 at Martinsville, FKM arranged to have "live" broadcast coverage of an Advance Auto Parts District Manager serving in Iraq to be the race's Grand Marshall. Positioned in front of two tanks dressed in Advance banners, two AAP managers were shown on national FOX TV asking their troops "Are you ready?!" (tying to the brand theme). So many people noticed the Advance presence that the Pentagon forbade similar approaches the Monday after the race.